新时代网络舆情治理：核心特征、现实困境与路径优化

Governance of Online Public Sentiment in the New Era: Core Characteristics, Practical Challenges, and Path Optimization

摘要: 新时代网络舆情治理，是社会治理现代化的重要组成部分，既面临着传播技术迭代、网民意识多元带来的挑战，也蕴含着提升治理能力、凝聚社会共识的机遇。当前网络舆情治理中存在着制度碎片化、政府回应失范、多元协同不足等困境。破解这些困境，需要从制度、行为、主体三个维度提出优化路径，建立科学有效的治理体系，构建良好有序的网络空间。

Abstract: The governance of online public sentiment in the new era is a crucial component of modern social governance. It faces challenges arising from the evolution of communication technologies and the diversification of netizens’ awareness, while also presenting opportunities to enhance governance capabilities and foster social consensus. Current online public sentiment governance encounters dilemmas such as fragmented systems, irregular government responses, and insufficient multi-stakeholder collaboration. To address these issues, it is necessary to propose optimization strategies from three dimensions—system, behavior, and actors—to establish a scientific and effective governance framework and create a well-ordered online space.