数智融合范式下电商供应链韧性重构与生态系统协同演进研究

Research on the Resilience Reconstruction and Ecosystem Synergistic Evolution of E-Commerce Supply Chain under the Paradigm of Digital-Intelligence Integration

摘要: 在全球贸易摩擦常态化与数字经济深入发展的背景下，电商供应链面临韧性不足与协同效率低下的双重挑战。本文构建了“技术–组织–生态”整合性分析框架，探讨数智融合如何重构电商供应链韧性并驱动其生态系统协同演进。研究发现，生成式AI预测、区块链溯源等技术通过提升信息透明度、优化智能决策与促进流程一体化，显著增强了供应链的抗风险与自适应能力；而“成本共担+收益共享”机制、全链路数据协同与多方演化博弈则推动了生态化、网络化的协同发展。针对跨境电商、国内电商与农村电商等不同场景，本研究提出了差异化的韧性重构路径。研究建议，企业应加强智能基础设施与数据治理能力建设，政府需完善政策引导与生态培育，共同构建高效、敏捷、可持续的智慧供应链生态系统。

Abstract: Under the background of normalized global trade frictions and the deepening digital economy, e-commerce supply chains face dual challenges of insufficient resilience and low coordination efficiency. This study constructs an integrated analytical framework of “technology-organization-ecosystem” to explore how digital-intelligence integration reconstructs supply chain resilience and drives the synergistic evolution of its ecosystem. The findings indicate that technologies such as Generative AI-based forecasting and blockchain for traceability significantly enhance the risk resistance and adaptive capacity of supply chains by improving information transparency, optimizing intelligent decision-making, and promoting process integration. Mechanisms like “cost-sharing and benefit-sharing,” end-to-end data collaboration, and multi-agent evolutionary gaming facilitate the development towards an ecological and networked synergy. Different resilience reconstruction pathways are proposed for various scenarios including cross-border, domestic, and rural e-commerce. It is recommended that enterprises strengthen intelligent infrastructure and data governance capabilities, while governments should improve policy guidance and ecosystem cultivation to jointly build an efficient, agile, and sustainable smart supply chain ecosystem.