沟通隐私管理理论视角下APP用户隐私边界感知的情景实验研究

A Scenario-Based Experimental Study on the Perception of Privacy Boundaries among APP Users: From the Perspective of CPM Theory

摘要: [研究背景]我国移动APP用户规模庞大，APP种类繁杂，隐私授权页面的设置存在着政策模糊、提示不明显、表述复杂等问题，不利于用户隐私更好地得到保护与尊重。[方法/过程]本研究从沟通隐私管理视角出发，基于边界协调的三个组分设计情景实验，从边界渗透、边界链接和边界所有权三方面，测量APP用户对隐私政策中不同表达在边界感知上的差异，以期为APP平台的隐私政策设计提供启示和指导。[结果/结论]研究发现，用户对隐私政策的边界感知显著受到隐私政策表达的影响，这些发现为优化隐私政策设计，使其在合规之外更能赢得用户信任与配合，提供了具体的改进方向。

Abstract: [Background] China has a vast user base for mobile applications (APPs), with a wide variety of APP types. However, the design of privacy authorization pages often suffers from issues such as vague policies, inconspicuous notifications, and complex phrasing, which are not conducive to better protection and respect for user privacy. [Method/Process] From the perspective of Communication Privacy Management (CPM) theory, this study designed a scenario-based experiment based on the three components of boundary coordination. It measured differences in APP users’ perception of privacy boundaries across various expressions in different privacy policy designs, focusing on the aspects of boundary permeability, boundary linkage, and boundary ownership. The aim is to provide insights and guidance for the design of APP platform privacy policies. [Result/Conclusion] The study found that users’ perception of privacy boundaries is significantly influenced by the expression of the privacy policies. These findings offer specific directions for improving the design of privacy policies, enabling them not only to comply with regulations but also to better earn user trust and cooperation.