数字时代的规范性融合：海宁皮影案例中的交互逻辑与文化边界

Normative Integration in the Digital Age: Interaction Logic and Cultural Boundaries in the Case of Haining Shadow Puppets

摘要: 数字化的发展为非物质文化遗产增强了传播效力，但也加剧了意义被改写的风险。以海宁皮影电子读物为例，研究通过文献梳理、田野调查与问卷分析指出，非遗的文化内核只能在既有技艺程式与叙事秩序之内被转译与扩展。研究区分了“自由融合”与“规范性融合”的概念，并提出由交互、融合与生态共同构成的三层机制，用以解释数字界面如何在保持原真性的前提下深化用户对文化的理解，推动非遗在教育、展陈与文创场景中实现持续延展。

Abstract: The development of digitalization has enhanced the communication effectiveness of intangible cultural heritage, but it has also increased the risk of meaning being rewritten. Taking the Haining shadow puppet electronic reading as an example, the study pointed out through literature review, field survey and questionnaire analysis that the cultural core of intangible cultural heritage can only be translated and expanded within the existing technical program and narrative order. The study distinguishes the concepts of “free integration” and “normative integration” and proposes a three-layer mechanism composed of interaction, integration and ecology to explain how digital interfaces can deepen users’ understanding of culture while maintaining authenticity, and promote the continuous expansion of intangible cultural heritage in education, exhibition and cultural creative scenarios.