中国电影在俄罗斯的银幕形象建构与受众接受研究(2000~2024)——基于KinoPoisk的实证分析

Chinese Films in Russia: Screen Image Building and Audience Reception (2000~2024)—An Empirical Analysis Based on KinoPoisk

摘要: 近年来，中国电影在俄罗斯的传播与接受逐渐成为跨文化研究领域一个值得关注的课题。为考察中国电影在国际市场的实际传播效果，本研究聚焦于海外受众的反响。研究选取2000年至2024年间在俄罗斯院线公映并获得一定关注的中国电影作为样本，依托俄罗斯电影数据库KinoPoisk，采用大数据挖掘与情感分析技术进行数据采集与分析。基于研究发现，论文从叙事策略、传播路径及产业协作三个维度，尝试提出有助于提升中国电影在俄罗斯传播效果的对策建议。

Abstract: In recent years, the dissemination and reception of Chinese films in Russia have garnered increasing attention within cross-cultural research. To examine the actual communicative impact of Chinese films in the international market, this study focuses on feedback from overseas audiences. It selects Chinese films released in Russian theaters between 2000 and 2024 that have attracted a certain level of attention as research samples. By utilizing data from the Russian film database KinoPoisk, the research employs big data mining and sentiment analysis techniques for data collection and examination. Drawing on the findings, this paper attempts to propose recommendations from three perspectives-narrative strategies, dissemination pathways, and industrial collaboration-aimed at enhancing the communicative effectiveness of Chinese films in Russia.