智能技术引领下视觉传达设计的转型生态与实践范式

The Transformative Ecology and Practical Paradigm of Visual Communication Design Driven by Intelligent Technologies

摘要: 在数字技术深度渗透创意产业的大环境下，视觉传达设计正经历着从生产逻辑到价值体系的全方位变革。本文着眼于智能技术对设计生态的重塑，系统剖析视觉传达设计在工作范式、设计师职能以及视觉语言构建等方面的核心转变。通过结合行业实践，提炼出人机协同的具体策略，并探讨技术赋能下设计创新的可行路径，旨在为智能时代视觉传达设计的可持续发展提供理论依据与实践参考。

Abstract: In the context where digital technologies are deeply penetrating the creative industry, visual communication design is undergoing an all-round transformation ranging from production logic to value systems. Focusing on the reshaping of the design ecology by intelligent technologies, this paper systematically analyzes the core transformations of visual communication design in terms of work paradigms, designers’ functions, and the construction of visual languages. By integrating industry practices, it extracts specific strategies for human-machine collaboration and explores feasible paths for design innovation empowered by technologies, aiming to provide theoretical foundations and practical references for the sustainable development of visual communication design in the intelligent era.