电商平台主导的订单农业供应链协同治理：模式比较与理论演进

Platform-Led Collaborative Governance in Contract Farming Supply Chains: Model Comparison and Theoretical Evolution

摘要: 本文聚焦于数字经济下订单农业供应链的协同治理问题，以对契约与关系结合的传统治理范式的分析作为基础，构建电商平台主导的数字治理整合性分析框架，并从数据驱动、算法调度、数字规则与信用以及能力赋能四个方面阐述其核心机制。然后基于平台能力与战略导向，识别出组织协调型、数据驱动型、技术服务型和生态赋能型四种实践中典型的治理模式，还对这四种模式进行比较分析。最后，研究进一步对该治理模式的风险进行评估并提出协同优化路径，以期为电商情境下的订单农业供应链治理提供新思路，并为平台运营与政策设计提供参考。

Abstract: This study focuses on the collaborative governance of contract farming supply chains. Building on an analysis of traditional governance paradigms that integrate contractual and relational approaches, it constructs an integrated analytical framework for platform-led digital governance, elaborating on its core mechanisms from four aspects: data-driven processes, algorithmic scheduling, digital rules and credit systems, and capability empowerment. Then, based on platform capabilities and strategic orientations, four typical governance models observed in practice are identified: the organization-coordination model, the data-driven model, the technology-service model, and the ecosystem-empowerment model, with a comparative analysis conducted among them. Finally, the study further evaluates the risks associated with this governance model and proposes collaborative optimization pathways, aiming to offer new insights into the governance of contract farming supply chains in e-commerce contexts and provide references for platform operations and policy design.