数字化转型对供应链韧性的赋能重塑——以苏宁易购为例

Empowerment and Reshaping of Supply Chain Resilience through Digital Transformation—A Case Study of Suning.com

摘要: 在全球经济不确定性加剧与数字技术深度渗透的背景下，提升供应链韧性成为零售企业可持续发展的核心命题。本文以苏宁易购为研究对象，系统探究数字化转型对供应链及韧性的影响与赋能重塑路径。研究发现，数字化转型推动苏宁易购供应链实现决策逻辑、协同效率、资源配置、响应能力的四大变革，以此从四个维度提升供应链韧性。通过数据赋能重塑全链路路径，为零售行业及产业链核心企业通过数字化转型强化供应链韧性提供借鉴。

Abstract: Against the backdrop of intensifying global economic uncertainty and the deep penetration of digital technology, enhancing supply chain resilience has become a core proposition for the sustainable development of retail enterprises. Taking Suning.com as the research object, this paper systematically explores the impact of digital transformation on the supply chain and its resilience, as well as the path of empowerment and reshaping. The study finds that digital transformation drives four major changes in Suning.com’s supply chain: decision-making logic, collaboration efficiency, resource allocation, and response capabilities, thereby enhancing supply chain resilience from four dimensions. By reshaping the full-link path through data empowerment, this paper provides references for the retail industry and core enterprises in the industrial chain to strengthen supply chain resilience through digital transformation.