马克思政治经济学视角下贵州农村电商转型策略探微

On the Transformation Strategies of Rural E-Commerce in Guizhou from the Perspective of Marxist Political Economy

摘要: 在政治、经济等多重因素影响下，贵州省农村电子商务发展势头正盛，农村电子商务已成为推动贵州乡村全面振兴的有效途径，农村电子商务企业也成为乡村建设的重要生力军。但是通过当前贵州农村电子商务企业发展情况的考察，发现农村电商企业存在着资源分配不均、资本积累不足和市场体系亟待完善的问题。本文结合马克思政治经济学生产分配、分工等相关理论知识、其他地区农村电商发展优秀案例，从完善农村地区基础设施建设、金融资本赋能资本积累和完善市场体系促进良性竞争三个方面，初步提出了贵州农村电商企业发展的转型策略，助力破局贵州农村地区电商转型困境，丰富乡村振兴的贵州学术实践。

Abstract: Against the backdrop of multiple factors including politics and economics, rural e-commerce in Guizhou Province is witnessing a robust development momentum. Rural e-commerce has emerged as an effective approach to advancing the comprehensive revitalization of Guizhou’s rural areas, while rural e-commerce enterprises have evolved into a crucial driving force for rural construction. Nevertheless, an investigation into the current development status of rural e-commerce enterprises in Guizhou reveals that these enterprises are confronted with issues such as uneven resource allocation, insufficient capital accumulation, and a pressing need for market system refinement. Drawing on relevant theoretical insights from Marxist Political Economy, such as those pertaining to production, distribution, and the division of labor, as well as exemplary cases of rural e-commerce development in other regions, this paper preliminarily puts forward transformation strategies for the growth of Guizhou’s rural e-commerce enterprises from three dimensions: enhancing infrastructure construction in rural regions, leveraging financial capital to empower capital accumulation, and optimizing the market system to foster benign competition. These strategies are intended to help address the predicament of rural e-commerce transformation in Guizhou and enrich the academic practice of rural revitalization in the province.