B站青年亚文化的认同焦虑与表达策略

Identity Anxiety and Expressive Strategies of Youth Subculture on Bilibili

摘要: 本研究以哔哩哔哩(B站)为研究对象，以亚文化为研究视角探讨Z世代青年在媒介平台中的认同焦虑生成机制及创造性表达策略。研究发现技术赋能下的UGC生产模式催生了“自嘲式狂欢”(如鼠鼠文学、社死文化)，通过戏谑性拼贴实现压力纾解；而算法推荐与流量逻辑加剧了“圈层内卷”，导致身份认知模糊化。青年群体通过戏谑化表达、拼贴式创作、狂欢式互动等策略构建身份认同，但这些策略在实践中面临着意义消解等风险。本研究旨在揭示数字时代青年亚文化的心理机制与传播逻辑，揭示数字时代青年亚文化的认同心理与表达机制，为理解当代青年文化实践提供理论参考。

Abstract: Taking Bilibili as its research object and youth subculture as its analytical perspective, this study explores the mechanisms through which identity anxiety is generated among Generation Z youth on media platforms, as well as their creative strategies of expression. The findings indicate that the UGC-oriented production model empowered by digital technologies has given rise to forms of “self-mocking carnival” (such as mouse literature and social death culture), which alleviate psychological pressure through playful parody and humorous collage. Meanwhile, algorithmic recommendation systems and traffic-oriented logics have intensified “intra-circle involution”, leading to the blurring of identity cognition. In response, young users construct identity through strategies such as humorous and ironic expression, collage-based creation, and carnivalesque interaction. However, these strategies also face risks in practice, including the potential dissolution of meaning. This study aims to reveal the psychological mechanisms and communicative logics of youth subculture in the digital age, shedding light on contemporary youth’s identity psychology and expressive practices, and providing theoretical references for understanding current youth cultural practices.