基于PEST-SWOT与价值链整合模型的贵州省农村电子商务多维度分析

Multi-Dimensional Analysis of Rural E-Commerce in Guizhou Province Based on the PEST-SWOT and Value Chain Integration Model

摘要: 基于贵州省农村电子商务发展现状，本研究运用PEST-SWOT复合分析框架与波特价值链理论，结合贵州省统计公报数据，构建了农村电子商务发展的三维分析模型。通过定量与定性相结合的混合研究方法，系统识别了贵州省农村电商发展的政治、经济、社会、技术宏观环境影响因子与内部资源能力矩阵，揭示了产业价值链各环节的增值瓶颈与突破路径。研究提出了基于“宏观–中观–微观”三级联动的农村电商发展策略体系，为贵州省在乡村振兴背景下实现农村电子商务高质量发展提供了参考依据。

Abstract: Based on the national economic and social development of Guizhou Province, this study employs the PEST-SWOT composite analysis framework and Porter’s Value Chain Theory, combined with data from Guizhou Provincial Statistical Communique, to construct a three-dimensional analytical model for rural e-commerce development; using a mixed research method integrating quantitative and qualitative approaches, it systematically identifies the political, economic, social, and technological macro-environmental impact factors as well as the internal resource-capability matrix of rural e-commerce development in Guizhou Province, reveals the value-added bottlenecks and breakthrough paths in each link of the industrial value chain, and proposes a rural e-commerce development strategy system based on the “macro-meso-micro” three-level linkage, thereby providing a reference for Guizhou Province to achieve high-quality development of rural e-commerce under the background of rural revitalization.