社交媒体信息过载对用户就业信息囤积行为的影响

The Impact of Social Media Information Overload on Users’ Employment Information Hoarding Behavior

摘要: 在数字化时代下社交媒体已成为大众主要的信息交流平台。然而，社交媒体中海量的讯息使得信息过载问题日益凸显，就业信息领域亦不例外。为此，本研究以“就业信息”为切入点，探讨社交媒体信息过载对用户数字囤积行为的影响。通过采用问卷法随机抽样调查，研究发现，社交媒体信息过载显著增加用户的焦虑情绪，进而促使用户囤积就业信息。具体而言，信息过载和焦虑情绪在数字囤积行为中起重要作用。本文为理解社交媒体环境下的用户行为提供了新的视角，拓展了SSO理论应用范围，但也存在样本量较小、未深入特定平台情境及未考虑用户个体差异等局限。

Abstract: In the digital era, social media has become the main information exchange platform for the public. However, the massive amount of information in social media makes the problem of information overload increasingly prominent, and the field of employment information is no exception. Therefore, this study takes “employment information” as the starting point to explore the impact of social media information overload on users’ digital hoarding behavior. Through the random sampling survey with questionnaire method, the study found that social media information overload significantly increased users’ anxiety, and then prompted users to hoard employment information. Specifically, information overload and anxiety play an important role in digital hoarding behavior. This paper provides a new perspective for understanding user behavior in the social media environment and expands the application scope of SSO theory, but it also has some limitations, such as small sample size, not deep into the specific platform situation and not considering the individual differences of users.