文化工业的新形态：法兰克福学派视域下微短剧的批判性研究

A New Form of the Culture Industry: A Critical Study of Short-Form Micro Dramas from the Perspective of the Frankfurt School

摘要: 法兰克福学派的“文化工业”批判理论指出，文化产品借由标准化、商品化与工业化生产，不断消解大众的批判理性，使大众沉溺于虚假满足而丧失反思能力。当今爆火的短剧凭借算法驱动的“数字流水线”，将叙事极度标准化为“爽点”模板，以精准投喂的方式侵占用户的碎片时间。其内容通过重复的逆袭、霸总等幻想叙事，提供对现实矛盾的虚幻解决，从而削弱公众的批判性与反思能力，使人日益沦为“单向度的人”。在此背景下，揭示微短剧的文化工业本质，并探索其与人的理性自觉共处的可能路径，成为亟待解决的问题。

Abstract: The critical theory of the “culture industry” proposed by the Frankfurt School points out that cultural products, through standardized, commercialized, and industrialized production, continuously dissolve the critical rationality of the masses. This leads the public to indulge in false satisfaction and lose their capacity for reflection. Today’s trending short-form micro dramas, driven by algorithm-based “digital assembly lines,” excessively standardize narratives into templates of “instant gratification,” precisely occupying users’ fragmented time through targeted delivery. Their content, through repetitive fantasy narratives such as “rags-to-riches” and “domineering CEOs,” offers illusory resolutions to real-life contradictions, thereby weakening the public’s critical and reflective abilities and gradually turning individuals into “one-dimensional beings.” In this context, revealing the cultural industry essence of micro dramas and exploring possible pathways for their coexistence with human rational consciousness have become urgent issues to address.