数字化转型对外贸企业出口竞争力的影响研究

Research on the Impact of Digital Transformation on the Export Competitiveness of Foreign Trade Enterprises

摘要: 本文基于2012~2022年中国A股上市外贸企业的面板数据，实证检验了数字化转型对外贸企业出口竞争力的影响。结果表明，数字化转型显著促进了外贸企业出口竞争力的提升，而这种正向促进作用在国有企业以及低市场竞争环境下更强。数字化转型主要通过降低企业销售成本和提升企业生产效率来提高企业出口竞争力。研究结果丰富了数字化转型相关的研究，对提高我国外贸企业出口竞争力具有现实意义。

Abstract: Based on panel data of Chinese A-share listed foreign trade enterprises from 2012 to 2022, this study empirically examines the impact of digital transformation on the export competitiveness of foreign trade enterprises. The results show that digital transformation significantly enhances the export competitiveness of foreign trade enterprises, with this positive effect being more pronounced in state-owned enterprises and under low market competition intensity. Digital transformation primarily improves export competitiveness by reducing corporate sales costs and enhancing production efficiency. The findings contribute to the growing body of research on digital transformation and hold practical implications for enhancing the export competitiveness of China’s foreign trade enterprises.