低空经济背景下县域即时物流发展策略研究——以浙江省苍南县为例

Research on Development Strategies of Instant Logistics in County Areas under the Background of Low-Altitude Economy —A Case Study of Cangnan County, Zhejiang Province

摘要: 在低空经济被纳入国家战略性新兴产业规划的宏观背景下，县域物流体系正经历从传统平面运输向立体化、智能化网络转型的关键变革期。低空经济凭借其高时效、低成本、广覆盖的独特优势，为解决县域农村电商“最后一公里”配送难题及高附加值农产品上行瓶颈提供了全新的技术路径。本文立足于浙江省苍南县“十五五”综合交通运输发展的现实基础，结合轴辐式网络理论与低空经济产业特性，深入分析了低空物流在促进县域物流服务均等化、提升生鲜供应链价值及催生即时零售新业态等方面的战略意义。针对当前基础设施成网率低、商业应用场景单一、运营保障机制不完善等现实制约，本文依据苍南县“1 + 5 + N”低空发展规划，提出了夯实空地一体化基础设施底座、创新“B2B + B2C + 公共服务”多元化商业场景、构建低空智联网管控体系及探索“政府引导 + 市场主导”运营机制等发展策略，以期为同类地形复杂的县域地区构建低空即时物流网络提供理论参考与实践范式。

Abstract: Under the macro background of the low-altitude economy being included in the national strategic emerging industry planning, the county-level logistics system is undergoing a critical transformation from traditional planar transportation to a three-dimensional and intelligent network. With its unique advantages of high timeliness, low cost, and wide coverage, the low-altitude economy provides a new technological path for solving the “last mile” distribution problem of rural e-commerce and the bottleneck of high-value-added agricultural products moving upward. Based on the reality of the comprehensive transportation development of Cangnan County, Zhejiang Province in the “15th Five-Year Plan”, combined with the Hub-and-Spoke network theory and the industrial characteristics of the low-altitude economy, this paper deeply analyzes the strategic significance of low-altitude logistics in promoting the equalization of logistics services in counties, enhancing the value of the fresh food supply chain, and giving birth to new formats of instant retail. In view of the current practical constraints such as low infrastructure networking rate, single commercial application scenarios, and imperfect operation guarantee mechanisms, this paper, based on the “1 + 5 + N” low-altitude development plan of Cangnan County, proposes development strategies such as consolidating the foundation of air-ground integrated infrastructure, innovating diversified commercial scenarios of “B2B + B2C + Public Services”, building a low-altitude intelligent network control system, and exploring the operation mechanism of “government guidance + market dominance”. It aims to provide theoretical references and practical paradigms for the construction of low-altitude instant logistics networks in county areas with similar complex terrains.