跨境电商驱动中国式现代化对外传播的路径研究

Research on the Pathways of Cross-Border E-Commerce Driving the External Communication of Chinese Modernization

摘要: 基于跨境电商对中国式现代化对外传播的驱动作用研究，结合当前中国式现代化对外传播中存在的问题，如对外传播内容结构的不对称性、传播概念抽象化、受众认知存在偏差等，本文从经济、技术、文化与情感四个维度系统探讨跨境电商驱动中国式现代化对外传播的路径机制。研究认为，跨境电商通过经济互通构建传播基础，以数字技术提升传播效能，以文化共创拓展传播空间，以情感共鸣弱化叙事冲突。

Abstract: This study examines the driving role of cross-border e-commerce in the international dissemination of Chinese-style modernization. Considering the problems existing in the communication of Chinese modernization, such as the asymmetry in the structure of external communication content, the abstraction of communication concepts, and cognitive biases among audiences, etc. This paper systematically discusses the path mechanism of cross-border e-commerce driving the communication of Chinese modernization from four dimensions of economy, technology, culture and emotion. The study suggests that cross-border e-commerce builds communication foundations through economic connectivity, enhances dissemination efficiency with digital technologies, expands communication spaces via cultural co-creation, and mitigates narrative conflicts through emotional resonance.