乡村产业振兴背景下辽宁特色海洋渔业品牌化建设与市场竞争力提升研究

Research on Brand Building and Market Competitiveness Enhancement of Liaoning’s Characteristic Marine Fisheries under the Background of Rural Industrial Revitalization

摘要: 乡村产业振兴战略深入推进，特色海洋渔业作为沿海地区乡村经济的重要增长点，其品牌化建设与市场竞争力提升成为实现产业高质量发展的关键路径。本文以辽宁省特色海洋渔业为研究对象，在乡村产业振兴背景下，系统分析辽宁特色海洋渔业品牌化建设的现状，深入剖析品牌培育、产业链延伸、市场拓展及生态约束等方面存在的现实问题，并针对性地提出对策建议，旨在推动辽宁特色海洋渔业品牌化发展，增强市场竞争力，助力乡村产业振兴战略落地见效。

Abstract: The strategy of rural industrial revitalization has been further advanced. As a crucial growth driver for the rural economy in coastal regions, the brand building and market competitiveness enhancement of characteristic marine fisheries have become key paths to achieve high-quality industrial development. Taking Liaoning’s characteristic marine fisheries as the research subject, under the background of rural industrial revitalization, this paper systematically analyzes the current status of brand building, deeply explores practical problems in brand cultivation, industrial chain extension, market expansion, and ecological constraints, and puts forward targeted countermeasures. The purpose is to promote the brand development of Liaoning’s characteristic marine fisheries, strengthen market competitiveness, and facilitate the effective implementation of the rural industrial revitalization strategy.