绿色转型背景下我国跨境电商物流模式创新路径研究

Research on the Innovation Path of China’s Cross-Border E-Commerce Logistics Model under the Background of Green Transition

摘要: 在全球绿色转型加速与跨境电商高速发展的双重背景下，跨境电商物流作为连接全球供应链的关键纽带，其发展质量直接关乎我国跨境电商的国际竞争力与行业可持续发展水平。本文基于绿色转型的核心内涵，系统分析当前我国跨境电子商务物流在标准衔接断层、技术瓶颈突出、基础设施失衡、供应链协同不足等方面的突出问题，并从统一标准体系、创新技术应用、优化设施布局、强化供应链协同四个角度，提出绿色发展导向下跨境电子商务物流模式的创新路径，为行业绿色转型提供理论参考与实践借鉴。

Abstract: Against the dual background of accelerating global green transition and the rapid development of cross-border e-commerce, cross-border e-commerce logistics, as a key link connecting the global supply chain, its development quality is directly related to the international competitiveness and the sustainable development level of China’s cross-border e-commerce industry. Based on the core connotation of green transition, this paper systematically analyzes the prominent problems existing in China’s cross-border e-commerce logistics, such as disconnection in standard connection, prominent technical bottlenecks, unbalanced infrastructure and insufficient supply chain coordination. From four perspectives: unifying the standard system, applying innovative technologies, optimizing facility layout and strengthening supply chain coordination, it proposes the innovation paths of cross-border e-commerce logistics model oriented by green development, so as to provide theoretical reference and practical experience for the green transition of the industry.