数实融合背景下电商平台数据赋能产业带的机制与路径研究

Research on Mechanisms and Pathways of Data Empowerment of Industrial Clusters by E-Commerce Platforms in the Context of Digital-Real Integration

摘要: 数实融合是数字经济与实体经济深度融合的重要方向，而产业带作为实体经济的关键载体，正面临供需不对等、供应链协作效率低等问题。电商平台凭借大数据信息与平台技术优势，可作为推动产业带数字化转型的重要枢纽。当前，平台数据赋能已在供应链优化、精准营销等领域取得成效，但仍存在数据孤岛、价值转化不足、赋能不均衡、生态协同薄弱、安全与合规风险突出等核心困境。基于此，本文以数实融合为背景，聚焦电商平台数据赋能产业带的机制与实践路径研究，挖掘数实融合与数据赋能的内在逻辑，分析产业带转型需求、实践现状与现实困境。研究发现了数据要素价值转化、平台赋能传导、产业带能力提升这三方面的作用机制，并从数据治理、生产与供应链优化、协同生态构建、安全合规保障这四条实践路径提出改善建议。本研究可为破解产业带发展瓶颈、推动产业高质量转型、深化数实融合提供理论参考与实践指引。

Abstract: The integration of digital-real economies represents a crucial direction for deepening the convergence between the digital economy and the real economy. As key carriers of the real economy, industrial clusters currently face challenges such as supply-demand mismatches and inefficient supply chain collaboration. Leveraging their advantages in big data and platform technology, e-commerce platforms can serve as vital hubs for driving the digital transformation of industrial clusters. Currently, platform data empowerment has yielded results in areas like supply chain optimization and precision marketing. However, core challenges persist, including data silos, insufficient value conversion, uneven empowerment, weak ecosystem collaboration, and prominent security and compliance risks. Against this backdrop, this paper focuses on the mechanisms and practical pathways for e-commerce platforms to empower industrial clusters through data, exploring the intrinsic logic of digital-real integration and data empowerment. It analyzes the transformation needs, current practices, and practical challenges of industrial clusters. The research identifies three operational mechanisms: value conversion of data elements, platform empowerment transmission, and industrial cluster capability enhancement. Improvement recommendations are proposed through four practical pathways: data governance, production and supply chain optimization, collaborative ecosystem construction, and security compliance assurance. This study offers theoretical references and practical guidance for overcoming industrial cluster development bottlenecks, promoting high-quality industrial transformation, and deepening the integration of digital-real economies.