基于CiteSpace的数字贸易发展研究

Research on the Development of Digital Trade Based on CiteSpace

摘要: 数字贸易已成为重塑全球贸易格局的关键力量。本文选取2016~2025年CNKI收录的288篇CSSCI文献，运用CiteSpace软件进行可视化分析。研究发现：我国数字贸易研究发文量呈“萌芽起步–快速爆发–调整回落”的阶段性特征，与国家政策导向高度契合；研究机构呈现“双核引领、整体松散”的空间格局，产学研合作不足；研究热点聚焦数字经济、数据跨境流动、数字治理及技术政治等11个聚类领域。演进脉络显示，研究重心从早期的模式对比，转向数据要素与中国实践，最终升级为高标准全球治理。未来应构建自主理论体系，深化交叉学科研究，强化产学研协同，对接高标准国际规则，以助力我国数字贸易高质量发展。

Abstract: Digital trade has become a key force reshaping the global trade landscape. This paper selects 288 CSSCI articles indexed by CNKI from 2016 to 2025 and conducts visual analysis using CiteSpace software. The findings reveal that: the publication volume of digital trade research in China exhibits a three-stage pattern of “initial emergence-rapid growth-adjustment and decline”, which aligns closely with national policy orientations; research institutions demonstrate a spatial pattern of “dual-core leadership with overall fragmentation”, indicating insufficient industry-university-research collaboration; and research hotspots concentrate on 11 cluster areas, including digital economy, cross-border data flows, digital governance, and techno-politics. The evolutionary trajectory shows that research priorities have shifted from early-stage model comparisons to data elements and Chinese practices, ultimately upgrading to high-standard global governance. Future efforts should focus on building an autonomous theoretical framework, deepening interdisciplinary research, strengthening industry-university-research collaboration, and aligning with high-standard international rules to facilitate high-quality development of China’s digital trade.