基于扎根理论的电商企业绿色供应链影响因素研究

Research on Influencing Factors of Green Supply Chain in E-Commerce Enterprises Based on Grounded Theory

摘要: 电商企业在推动数字经济发展的同时，也面临日益突出的环境治理压力，绿色供应链逐渐成为实现可持续发展的关键路径。然而，现有研究多聚焦传统制造企业，对平台化、网络化特征显著的电商企业关注不足，且缺乏对多维因素协同作用机制的系统解释。基于此，本文采用扎根理论方法，对电商企业绿色供应链的影响因素进行系统归纳与理论建构。研究结果表明，电商企业绿色供应链的形成主要受到组织层面、环境层面与技术层面因素的共同驱动，其中包括政府环境规制、行业竞争压力、企业绿色认知、供应链集中度、绿色创新及数字化转型的关键因素。本文尝试从多维视角出发，初步探讨并构建了电商企业绿色供应链影响因素的分析框架。研究结论旨在补充现有关于数字经济背景下企业绿色转型机制的认知，并力求为电商企业的绿色管理实践及相关政策的优化提供一定的理论参考与启示。

Abstract: While e-commerce enterprises drive the development of the digital economy, they are also confronted with increasingly prominent environmental governance pressures, making green supply chains a critical pathway to achieve sustainable development. However, existing research has mostly focused on traditional manufacturing enterprises, with insufficient attention paid to e-commerce enterprises characterized by prominent platformization and networking, and lacks a systematic explanation of the synergistic mechanism of multi-dimensional factors. Against this background, this paper adopts the grounded theory method to systematically summarize and theoretically construct the influencing factors of green supply chains in e-commerce enterprises. The results show that the formation of green supply chains in e-commerce enterprises is jointly driven by organizational, environmental, and technological factors, among which government environmental regulation, industrial competitive pressure, corporate green cognition, supply chain concentration, green innovation, and digital transformation are the key determinants. This study adopts a multi-dimensional perspective to preliminarily explore and develop an analytical framework for the influencing factors of green supply chains in e-commerce enterprises. The findings aim to enrich the existing understanding of corporate green transformation mechanisms in the context of the digital economy and to provide theoretical insights and practical implications for the green management practices of e-commerce firms, as well as for the optimization of relevant policies.