跨境电商视域下商标平行进口的侵权防范研究

Research on Infringement Prevention of Trademark Parallel Imports from the Perspective of Cross-Border E-Commerce

摘要: 随着跨境电商的迅猛发展，商标平行进口在国际贸易中已成为常态。但是，平行进口在打破价格垄断和促进市场竞争的同时，也带来了严重的商标侵权风险和法律适用争议。在构建“双循环”的新发展格局背景下，我国司法和行政监管部门面临着一个重要挑战，即怎样在保障商标权所有者合法权益的同时，推动贸易自由化进程。本文通过分析平行进口的理论依据，梳理跨境电商环境中平行进口的侵权表现形式，剖析我国现行法律体系的局限性，在此基础上，参考国际上的成熟做法，针对性地提出四个方面的侵权防范建议，包括完善相关立法、统一司法裁判标准、加强平台监管力度以及提升企业自我保护能力。

Abstract: With the rapid development of cross-border e-commerce, parallel import of trademarks has become the norm in international trade. However, while parallel imports break price monopolies and promote market competition, they also bring serious risks of trademark infringement and disputes over the application of laws. Under the background of building a new development pattern of “dual circulation”, China’s judicial and administrative regulatory departments are confronted with a great challenge, that is, how to promote the process of trade liberalization while safeguarding the legitimate rights and interests of trademark owners. This article analyzes the theoretical basis of parallel imports, sorts out the infringement manifestations of parallel imports in the cross-border e-commerce environment, and dissects the limitations of the current legal system in China. On this basis, referring to mature practices internationally, it puts forward four targeted suggestions for infringement prevention. This includes improving relevant legislation, unifying judicial judgment standards, strengthening platform supervision, and enhancing enterprises’ self-protection capabilities.