农村电商赋能乡村振兴的内在机理与优化路径——基于马克思主义城乡融合理论的视角

The Internal Mechanism and Optimization Path of Rural E-Commerce Empowering Rural Revitalization—From the Perspective of Marxist Urban-Rural Integration Theory

摘要: 农村电商作为数字经济与乡村产业融合的重要载体，通过重构城乡要素配置、推动农业产业升级、促进农民增收就业、完善乡村公共服务，有效破解城乡二元结构难题，成为激活乡村内生动力、推动乡村振兴的关键实践路径。本文基于马克思主义城乡融合理论、生产力与生产关系辩证关系理论、流通理论等核心观点，深入剖析农村电商赋能乡村振兴的理论逻辑、内在机理与现实困境，并结合当前发展实际提出优化路径。研究认为，农村电商通过平台效应重塑城乡要素流动格局，以数字化手段推动产业协同发展和服务均等共享，为马克思主义城乡融合理论在数字时代的实践提供了现实注脚。本文旨在为推动城乡融合发展、实现乡村全面振兴提供理论参考与实践启示。

Abstract: As a pivotal platform for integrating digital economy with rural industries, rural e-commerce effectively addresses the urban-rural dual structure challenge by restructuring resource allocation, upgrading agricultural sectors, boosting farmers’ income and employment, and improving rural public services. This has become a key approach to activating rural endogenous development momentum and advancing rural revitalization. Grounded in Marxist theories of urban-rural integration, the dialectical relationship between productive forces and production relations, and circulation theory, this study conducts an in-depth analysis of the theoretical logic, internal mechanisms, and practical challenges of rural e-commerce’s role in rural revitalization. It proposes optimization strategies based on current development realities. The research demonstrates that rural e-commerce reshapes urban-rural resource flow through platform effects, promotes coordinated industrial development and equitable service sharing via digital means, providing concrete evidence for applying Marxist urban-rural integration theory in the digital era. This paper aims to offer theoretical references and practical insights for advancing urban-rural integration and achieving comprehensive rural revitalization.