农村电商赋能民族地区乡村振兴的数字包容性研究

Research on Digital Inclusiveness of Rural E-Commerce Empowering Rural Revitalization in Minority Areas

摘要: 民族地区是乡村振兴的薄弱环节，农村电商作为数字化手段，能否实现包容性发展关乎社会公平。本文基于数字包容理论，分析农村电商在民族地区的适配性、参与度与效益共享性。研究发现，电商通过本土文化赋能、多语言平台、社区共建等机制，缓解了地理隔阂与数字鸿沟，但受制于网络覆盖不足、民族文化产品标准化难、人才流失等挑战。本文提出“基础设施–文化赋能–治理协同”三维路径，为民族地区通过电商实现包容性振兴提供方案。

Abstract: Ethnic areas are the weak link in rural revitalization. Rural e-commerce, as a digital means, whether it can achieve inclusive development is crucial for social equity. Based on the theory of digital inclusion, this paper analyzes the adaptability, participation degree and benefit sharing of rural e-commerce in ethnic areas. The research finds that e-commerce, through mechanisms such as local cultural empowerment, multi-language platforms, and community collaboration, has alleviated geographical isolation and digital divide. However, it is constrained by challenges such as insufficient network coverage, difficulty in standardizing ethnic cultural products, and brain drain. This paper proposes a three-dimensional path of “infrastructure - cultural empowerment - governance collaboration” to provide solutions for ethnic areas to achieve inclusive revitalization through e-commerce.