城市公园“设计–运营”一体化中的电商思维导入研究

Research on the Introduction of E-Commerce Thinking into the “Design-Operation” Integration of Urban Parks

摘要: 随着城市化进程加快，城市公园已从单一生态空间转向复合型公共载体，传统“重设计、轻运营”模式导致资源利用率不足、可持续性薄弱。本文基于风景园林专业视角，引入电商思维重构城市公园“设计–运营”一体化体系，通过分析电商核心逻辑与公园场景的适配性，提出空间设计电商化适配、运营流程数字化重构、价值转化场景化创新的实施路径。研究表明，电商思维可有效提升公园用户粘性、优化运营效率、拓展盈利渠道，为城市公园可持续发展提供新范式，也为风景园林行业跨界融合提供理论与实践参考。

Abstract: With the acceleration of urbanization, urban parks have shifted from being singular ecological spaces to composite public carriers. The traditional “emphasizing design and neglecting operation” model has led to insufficient resource utilization and weak sustainability. From the perspective of landscape architecture, this paper introduces e-commerce thinking to reconstruct the integrated system of “design-operation” in urban parks. By analyzing the adaptability of e-commerce core logic to park scenarios, it proposes implementation paths for adapting space design to e-commerce, digitizing operation processes, and innovating value transformation through scenario-based approaches. Research shows that e-commerce thinking can effectively enhance user loyalty in parks, optimize operational efficiency, and expand profit channels. It provides a new paradigm for the sustainable development of urban parks and offers theoretical and practical references for cross-industry integration in the landscape architecture sector.