电子商务背景下张掖市临泽小枣的发展困境及对策研究

Research on the Development Challenges and Countermeasures of Linze Small Jujubes in Zhangye City under the E-Commerce Background

摘要: 在当下电子商务飞速发展的背景下，电子商务的发展应用成为推动农业进步的重要手段之一，农业信息化、农业大数据等方式逐渐进步。张掖临泽小枣是张掖市因地制宜发展农业生产的重要农产品，本文旨在通过对临泽小枣的发展现状分析，得出当前发展存在的生产成本高效率低下、农业集约化不足且农产品单一、电商发展程度低等困境，结合当前电子商务的发展趋势提出针对性发展建议。目的是为临泽小枣在电子商务背景下实现农业的可持续发展战略提供参考，对促进临泽小枣生产销售及提升产品竞争力、推动临泽县农业经济发展和农民增收有着重要意义。

Abstract: In the context of the rapid development of e-commerce, the application of e-commerce has become one of the important means to promote agricultural progress, and methods such as agricultural informatization and agricultural big data are gradually advancing. Zhangye Linze jujube is an important agricultural product in Zhangye City to promote the development of agricultural production according to local conditions. This article aims to analyze the current development status of Linze jujube and identify the challenges of high production costs, low efficiency, insufficient agricultural intensification, single agricultural products, and low level of e-commerce development. Based on the current trend of e-commerce development, targeted development suggestions are proposed. The purpose is to provide a reference for the sustainable development strategy of agriculture in Linze jujube under the background of e-commerce, which is of great significance for promoting the production and sales of Linze jujube and enhancing product competitiveness, promoting the development of agricultural economy and increasing farmers’ income in Linze County.