基于SWOT分析的大连海参产业发展研究

Research on the Development of Dalian Sea Cucumber Industry Based on SWOT Analysis

摘要: 海参产业是我国海水养殖领域的高附加值核心产业，大连作为我国刺参核心产区，其海参产业发展是北方海洋经济转型升级的重要缩影。本文以大连海参产业为研究对象，运用SWOT分析法，结合文献研究法、统计分析法与实地调研法，系统梳理大连海参产业发展现状，全面剖析产业发展的内部优势、劣势及外部机会、威胁，并构建SO、WO、ST、WT四大发展战略，提出针对性的发展对策。研究发现，大连海参产业拥有自然资源、品牌、技术与产业基础等核心优势，但同时存在产业链结构不完善、品牌建设不足、成本上升与监管体系不健全等劣势；在消费升级、政策支持、电商发展与国际市场开放的发展机会下，产业仍面临区域竞争加剧、海洋环境压力、替代品冲击与价格波动等外部威胁。基于此，本文从品牌打造、产业链完善、技术创新、监管优化等方面提出具体对策，以期为大连海参产业突破发展瓶颈、实现高质量可持续发展提供实践参考，也为我国特色水产产业升级提供借鉴。

Abstract: Sea cucumber industry is a core high value-added industry in the field of mariculture in China. As the core producing area of Apostichopus japonicus in China, the development of Dalian sea cucumber industry is an important epitome of the transformation and upgrading of the northern marine economy. Taking Dalian sea cucumber industry as the research object, this paper systematically combs the development status of Dalian sea cucumber industry by using SWOT analysis, combined with literature research, statistical analysis and field investigation methods. It comprehensively analyzes the internal strengths, weaknesses, external opportunities and threats of industrial development, constructs four major development strategies of SO, WO, ST and WT, and puts forward targeted development countermeasures. The study finds that Dalian sea cucumber industry has core advantages such as natural resources, brand, technology and industrial foundation, but also has disadvantages including imperfect industrial chain structure, insufficient brand building, rising costs and inadequate supervision system. Under the development opportunities of consumption upgrading, policy support, e-commerce development and international market opening, the industry still faces external threats such as intensified regional competition, marine environmental pressure, impact of substitutes and price fluctuations. On this basis, this paper puts forward specific countermeasures from the aspects of brand building, industrial chain improvement, technological innovation and supervision optimization, so as to provide practical references for Dalian sea cucumber industry to break through development bottlenecks and achieve high-quality and sustainable development, and also offer experience for the upgrading of characteristic aquaculture industries in China.