渭南市生鲜农产品“最后一公里”配送问题研究

Research on the “Last One Kilometer” Distribution of Fresh Agricultural Products in Weinan City

摘要: “最后一公里”配送作为物流运作最末端环节，拥有较为突出的地方特色性和亟待改进提升的必须性。本论文在讨论生鲜农产品“最后一公里”配送理论和农产品“最后一公里”配送现状的基础上，分析目前面临的配送时间长、高成本、低效率等问题，提出对渭南市农产品“最后一公里”配送体系的建议，希望能够拓宽生鲜农产品的配送渠道，加强零售网点建设管理以及促进农产品市场信息化，达到提高生鲜农产品“最后一公里”整体流通配送效率的目标。

Abstract: “Last One Kilometer” distribution as the most terminal part of logistics operation has prominent local characteristics and needs to be improved urgently. On the basis of discussing the “Last One Kilometer” distribution theory of fresh agricultural products and the present situation of the “Last One Kilometer” distribution of agricultural products, this paper analyzes the problems facing the present distribution time, high cost and low efficiency and so on, and puts forward some suggestions on the “Last One Kilometer” distribution system of agricultural products in Weinan, hoping to broaden the distribution of fresh agricultural products. Channels strengthen the construction and management of retail outlets and promote the information of the agricul-tural products market to achieve the goal of improving the efficiency of the “Last One Kilometer” of fresh agricultural products as a whole.