大学生网络购物相关因素的分析研究

Analysis and Research on Related Factors of College Students’ Online Shopping

摘要: 随着互联网的发展，大学生成为网络购物的主力军。因此，对大学生网络购物的相关因素进行调查分析，有利于我们研究大学生的哪些特点和网络购物有关以及网络购物对大学生的影响，从而为大学生的生活和学习提出建设性的意见。本文首先通过阅读大量和网络购物相关的文献，主要提取出三个主要的因素进行调查：大学生的个体特性变量、网络购物变量、成绩因素变量。然后，通过调查问卷的方式收集了和大学生购物相关的因素的数据，并通过聚类分析对变量进行简单的归类，通过因子分析找到所选变量的潜在关系，然后通过典型相关分析研究出网络购物和学习成绩之间确实存在相关关系。本文得出结论：1) 大学生个人特征中的生源地、专业、年级和网络购物的单次交易额、平均每个月的网络购物次数、网购的年限之间存在着相关关系；2) 网络购物的平均每个月购物的次数、网购年限、单次交易额和大学生的学习成绩存在着相关关系。最后，结合调查分析结果，对大学生个人的学习安排和学校的活动、自习时间安排提出了建议，并总结了此次研究的不足并对后面的研究做出了展望。

Abstract: With the development of the Internet, college students have become the main force of online shopping. Therefore, the investigation and analysis of the relevant factors of college students' online shopping is beneficial to us to study the characteristics of college students and the impact of online shopping and online shopping on college students, so as to provide constructive opinions for college students' life and study. Firstly, by reading a large amount of literature, this paper extracts three main factors to investigate: the individual characteristic variables of college students, online shopping variables, and performance factor variables. Then, through questionnaires, the data of factors related to college students' shopping are collected, and the variables are simply classified by cluster analysis. The potential relationship of the selected variables is found through factor analysis, and then the network is analyzed by typical correlation analysis. There is indeed a correlation between shopping and academic performance. The paper draws the conclusions: 1) There is a correlation between the student source, profession, grade and the single transaction amount of online shopping, the average number of online shopping per month, and the age of online shopping; 2) There is a correlation between the average number of shopping per month, the number of online purchases, the amount of single transactions, and the academic performance of college students. Finally, combined with the results of the survey and analysis, the author puts forward suggestions on the individual study arrangement of the university students, the activities of the school, and the time arrangement of self-study, and summarizes the shortcomings of the research and prospects for the later research.