基于多元统计的儿童票定价策略的更新研究

A Study on Updating Children Ticket Pricing Strategies Based on Multivariate Statistics

摘要: 现如今，随着人民生活条件日益提升，更多的家庭会选择出游来度过闲暇时光，也正因此，旅游景点、公园等的门票定价问题逐渐为大家热议；而其中，儿童门票也因为当下儿童身高普遍较以往身高而言更高而饱受争议。是否符合购买儿童门票的标准是其中关键问题所在。以往以固定1.2米作为身高标准的方式，在如今各地区生活水平发展不同、地域因素、儿童营养摄入水平不同等条件下，不再是一个最适合的作为衡量的标准。因而，本文试图通过轮廓分析法，针对收集的来自2000年到2015年的几个年份间全国、上海、江西、四川各地区3到10岁儿童平均身高数据，检验不同地区、不同时代等儿童身高轮廓是否相似，从而判断是否有必要分地区制定不同身高标准；检验不同时代儿童身高轮廓是否重合，从而判断是否有必要在现今制定新的身高标准。使用MATLAB软件分析数据得到结果，结果表明各个地区身高轮廓完全相似，因而可以从全国范围制定统一标准；各时代身高有显著差异，因而有必要在当代更新儿童门票身高标准。

Abstract: Nowadays, with the increasing living conditions of the people, more families will choose to travel to spend their leisure time. Therefore, the ticket pricing issues of tourist attractions, parks, etc. are gradually being discussed for everyone; The current height of children is generally higher than in the past and is controversial. The criteria for meeting the purchase of children’s tickets are key issues. In the past, the method of fixing 1.2 meters as the standard of height is no longer the most suitable standard for measurement under the conditions of different living standards, geographical factors and different levels of nutritional intake of children in various regions. Therefore, this paper attempts to test the height of children from different regions and different ages by using the profilometry method to collect the average height data of children aged 3 to 10 in the national, Shanghai, Jiangxi and Sichuan regions from 2000 to 2015. Whether the contours are similar, to determine whether it is necessary to set different height standards by region; to check whether the contours of children’s heights coincide in different eras, and to judge whether it is necessary to set new height standards today. Using MATLAB software to analyze the data and obtain the results, the results show that the height contours of each region are completely similar, so it is possible to develop uniform standards from all over the country; there are significant differences in heights in each era, so it is necessary to update the height standards of children's tickets in the contemporary era.