杭州市外卖消费者对线上外卖营养信息标识需求及影响因素初探

A Preliminary Study of the Needs and Influencing Factors of Nutrition Labeling for Online Take-Out Food among Consumers in Hangzhou

摘要: 目的：了解杭州市外卖消费者对线上外卖营养信息标识的需求，明确其对营养标识内容与形式的接受程度，并分析潜在的影响因素。方法：采用便利抽样方法选取研究对象，通过问卷调查获取研究对象一般人口学特征、线上外卖营养标识需求、内容与形式特点等信息。结果：本研究共纳入375名研究对象，其中269人(71.7%)表示赞同线上外卖营养信息标识，受教育程度越高的人对线上外卖营养信息标识的需求越高，差异具有统计学意义(P < 0.05)；78.7%的调查对象都表示最关心外卖食品的主要原材料，女性调查对象更关注食品能量和脂肪等的标识，差异具有统计学意义(P < 0.05)；调查对象认为推广外卖营养标识最可能遇到的困难是线上外卖店不配合实施(55.7%)和对营养标识关注度不够(51.2%)。在外卖食品健康风险信息中调查对象认为最需要标注的内容分别为糖尿病、高血压、肥胖和痛风。结论：本研究结果显示，调查对象普遍对线上外卖营养信息标识持有积极态度。推广线上外卖营养标识可能有助于增加人们对膳食营养的重视，帮助其选择更健康的膳食，从而降低慢性病风险。

Abstract: Objective: To investigate the needs and appropriate content and format of nutrition labeling for online take-out food among consumers in Hangzhou, and explore the influencing factors. Methods: Subjects were enrolled in this study by convenience sampling. Information about demographic characteristics, the needs and content and format of nutrition labeling for online take-out food was collected by self-administrated questionnaire. Results: There were 375 people responded to the survey. Among them, 269 (71.7%) agreed that it was necessary to provide nutrition labeling for online take-out food. There was a significant positive association between education level and the requirement for nutrition label of online take-out food (P < 0.05). 78.7% of the respondents argued that the quality of ingredients of take-out food was the most important issue they concerned about. Females were more concerned about the energy and fat content of the food than those of males (P < 0.05). The subjects believe that the most common difficulties in the promotion of take-out nutrition labels should be the uncooperative behaviors of online take-out shops (55.7%) and the insufficient attention to nutrition labels of the public (51.2%). The most concerned health risk information of take-out food was the risk for diabetes (84.8%), hypertension (72.0), hyperlipemia (69.1%); cardiovascular diseases (61.3%), obesity (47.7%) and gut (40.5%). Conclusion: The results from this study suggested that respondents generally hold a positive attitude toward the use of nutrition labels on online take-out food. Promoting the nutrition labels of online take-out food may help to increase the people’s attention to dietary nutrition and the selection of healthier diet, decreasing the risk of chronic diseases.