基于因子分析法的河北省城市文化旅游业竞争力分析

Analysis of the Competitiveness of Urban Cultural Tourism in Hebei Province Based on Factor Analysis Method

摘要: 近年来，我国政府先后出台多项政策促进文化与旅游相结合以深化其体制改革，科学衡量各区域的文旅产业竞争力也随之成为研究的热点。本文从旅游产业竞争力、旅游资源竞争力、文化竞争力、城市环境设施竞争力、人才竞争力、资本竞争力、开放竞争力七个方面选取27项指标构建城市文化旅游竞争力评价体系，并运用因子分析法定量评价河北省11个城市的文化旅游综合竞争力，最后根据竞争力强度将11个城市划分为三个等级。在此基础上进行分析评价，同时提出增强城市文化旅游业竞争力的举措。

Abstract: In recent years, Chinese government has promulgated a package of policies to promote the combi-nation of culture and tourism for deepening the reform of the management system. It is also a hot topic of research to scientifically measure competitiveness of the cultural and tourism industries. This paper selects 27 indicators from seven aspects of the tourism industry competitiveness, tour-ism resource competitiveness, cultural competitiveness, urban environmental facilities competi-tiveness, talent competitiveness, capital competitiveness, and open competitiveness for building an urban cultural tourism competitiveness evaluation system. The comprehensive competitiveness of cultural tourism of 11 cities in Hebei Province has been evaluated quantitatively by employing the factor analysis method. According to the intensity of competitiveness, 11 cities of Hebei Province have been divided into three grades. Some suggestions to enhance the competitiveness of urban cultural tourism have also been provided, based on the analysis and assessment of urban grades for cities in each level.