“酷”的图式——戴墨镜可能引发的具身效应

A Cool Identity Schema: The Cooling Effect of Wearing Sunglasses on the Embodied Effect

摘要: 本研究旨在探究墨镜是否会通过激活“酷”的身份图式，对人际间温度的感知，以及物理温度的感知产生“降温效应”。研究共包括2个实验，两个实验的自变量都为眼镜的类型(墨镜/平光镜)，实验1使用独裁者博弈游戏和人格印象量表作为对人际温度的测量，实验2通过被试对饮料的选择意愿以及房温的评定作为对物理温度的测量。研究结果显示：实验1和实验2都无显著结果，但通过对控制变量的分析，发现不同性别被试选择饮料意愿有显著结果。结果表明，由于现场实验的影响因素太多，墨镜引发的“酷”的图式并未产生心理冷漠感以及物理温度的感知的下降。

Abstract: In this article, we aim to explore the cooling effect of sunglasses on the interpersonal and physical temperature by activating a cool identity schema. There are two studies; the independent factor is the type of glass (sunglasses or plain-glasses). In experiment 1, we used the Dictator Game and Personality Impression Questionnaire to test whether the cooling effect of sunglasses could promote lower interpersonal warmth perception. According to the strong metaphor-relationship between social and physical temperature, in experiment 2, we asked participants to estimate current room temperature and indicated their preference for warm versus cold drinks to test whether the cooling effect of sunglasses could induce an actual feeling of coldness. The result showed that: both experiments were not noticeable. But by analysis of controlled variables, we found that gender differences had an effect on the drink preference. Because there are always many extra factors in field experiment which might change the result, we can’t draw a conclusion that the sunglass could activate a cool identity schema, which triggers an indifferent feeling to stranger and an actual feeling of coldness.