突发性公共卫生事件对旅游业的影响及启示——基于天目湖的案例分析

Impacts of Public Health Emergencies on Tourism Industry and the Enlightenment—A Case Study of the Tianmu Lake Tourism Company

摘要: 2019年底发生的新冠肺炎疫情给我国旅游业带来了巨大的冲击，旅游企业在疫情期间受到了严重的影响。本文以天目湖公司为分析对象，具体分析天目湖公司应对突发性公共卫生事件新冠肺炎疫情的策略，该事件给天目湖公司经营业绩带来的影响，为以后旅游业如何应对突发性公共事件获得一定的启示。

Abstract: The outbreak of Covid-19 pandemic at the end of 2019 has incurred great impacts to China's tourism industry, and tourism enterprises have been seriously affected during this epidemic. This paper takes Tianmu Lake Company as the case company, analyzes the strategies taken by Tianmu Lake company to cope with Covid-19 and the performance of Tianmu Lake during the epidemic period, and proposes suggestions on responding to unexpected public health events in the future.