云南红河州弥勒可邑小镇旅游核心竞争力影响因子研究

A Study on Influencing Factors of Tourism Core Competitiveness in Milekeyi Town, Honghe Prefecture, Yunnan

摘要: 以红河州弥勒市可邑小镇为研究对象，获取一手数据，基于波特“钻石模型”，运用文献分析法、因子分析法、情感分析法、回归分析法对乡村旅游核心竞争力影响因素进行定性与定量结合研究。具有彝族文化特色的可邑小镇每年吸引了来自云南乃至全国各地的旅游者，为此，本文以可邑小镇为案例探索核心竞争力影响因子，运用SPSS数据分析得出可邑小镇的旅游核心竞争力主要影响因子：治安、景观、服务和交通；次要影响因子：餐饮和住宿；一般影响因子：路标条件和购物体验。运用波特钻石模型分析了可邑小镇旅游核心竞争力的要素，发现基础设施不完善、资源开发不合理、缺乏专业工作人员等问题并提出相应对策，为弥勒可邑小镇旅游核心竞争力的提升、为后续乡村旅游研究提供具有科学价值的参考，开辟乡村生态旅游新领域的探索与研究。

Abstract: Taking Keyi Town, Mile City, Honghe Prefecture as the research object, obtaining first-hand data, based on Porter’s “diamond model”, use literature analysis, factor analysis, sentiment analysis, and regression analysis to conduct a qualitative and quantitative study on the core competitiveness of rural tourism factors. Keyi Town with Yi cultural characteristics attracts tourists from Yunnan and even all over the country every year. Therefore, this paper takes Keyi Town as a case to explore the influencing factors of core competitiveness, and uses SPSS data analysis to obtain the main influencing factors of the core competitiveness of tourism are: public security, landscape, service and transportation; secondary influencing factors: catering and accommodation; general influencing factors: road sign conditions and shopping experience. Using Porter’s diamond model to analyze the elements of the core competitiveness of Keyi town tourism, it finds problems such as imperfect infrastructure, unreasonable resource development, lack of professional staff, etc. Corresponding countermeasures are provided for the improvement of rural tourism and a scientific reference for subsequent rural tourism research, and open up new fields of exploration and research in rural ecotourism.