基于SWOT分析的秦皇岛乡村康养旅游发展模式研究

Research on the Development Model of Rural Health Tourism in Qinhuangdao Based on SWOT Analysis

摘要: 近年来，发展乡村康养旅游已经提升为国家战略。秦皇岛具有发展康养旅游得天独厚的优势。基于SWOT分析法全面探讨了秦皇岛发展乡村康养旅游的优势、劣势、机遇和挑战。在此基础上，结合秦皇岛康养旅游资源设计康养休闲夜游和康养旅居两大模式，以期为相关部分提供决策参考，促进秦皇岛乡村旅游的发展。

Abstract: In recent years, the development of rural health tourism has been elevated to a national strategy. Qinhuangdao has the unique advantage of developing health tourism. Based on the SWOT analysis method, this paper comprehensively discusses the advantages, disadvantages, opportunities and challenges of developing rural health tourism in Qinhuangdao. On this basis, combined with Qinhuangdao’s health tourism resources, two modes of health and leisure night tour and health care residence are designed, in order to provide decision-making reference for relevant parts and promote the development of rural tourism in Qinhuangdao.