后疫情时代石家庄市周边游升级的路径建议

Suggestions for the Upgrade of Tourism around Shijiazhuang in the Post-Epidemic Era

摘要: 后疫情时代，消费者的旅游需求和旅游行为发生了重大变化，本文基于对消费者旅游需求和消费行为相关报告的解读、对相关文献的分析和实地考察，讨论了后疫情时代河北省石家庄市周边游升级的路径。首先，根据相关的数据资料，分析得出后疫情时代消费者旅游需求和消费行为的变化，接下来，分析了石家庄市周边游存在的问题，最后，探讨了石家庄市周边游的升级路径。文章旨在为城市周边游化“危”为“机”、提高客户忠诚度、增强核心竞争力和盈利能力提供升级的路径参考。

Abstract: In the post-epidemic era, consumers’ travel needs and behaviors have undergone major changes. Based on the interpretation of reports on consumer travel needs and consumption behaviors, the analysis of relevant literature and field investigations, this paper discusses the post-epidemic era of Hebei Province, the path to upgrade the tour around Shijiazhuang City. First, according to the relevant data, the changes in consumer travel demand and consumption behavior in the post-epidemic era were analyzed. Next, the problems existing in Shijiazhuang’s surrounding travel were analyzed. Finally, the upgrade path for Shijiazhuang’s surrounding travel was discussed. The purpose of this article is to provide a path reference for upgrading the tourism around the city from “dangerous” to “opportunity”, improving customer loyalty, enhancing core competitiveness and profitability.