数字时代的积极老龄化：老年人数字生活中的可行能力与影响机制研究

Active Aging in the Digital Age: Research on the Capability and Influence Mechanism of Digital Life for the Elderly

摘要: 在数字化高速发展的互联网社会背景下，我国已步入人口老龄化社会。网络作为新世纪的产物与人们生活中的衣食住行密切相关，作为社会群体中的重要组成部分——老年人也与网络的快速发展有着紧密的联系。老年人互联网使用情况对其生活满意度有着不可忽视的影响，分析老年人使用互联网情况对提升老年人生活满意度具有重要意义。基于此，本文运用Stata软件完成二分类Logistics回归分析，利用CGSS2018的数据探析老年人互联网使用情况对其生活满意度的影响因素以及传导机制，进一步深入探究老年人群体使用互联网的特定影响因素，分析在疫情常态化背景下智能化出行大数据环境中如何积极引导老年人正确有效使用网络服务。文章从养老服务和企业两方面，希冀未来能够提供在质与量方面均满足老年人对互联网使用需求的互联网+养老服务，提出契合中国社会实际的对策建议。

Abstract: Under the background of the rapid development of digital Internet society, China has entered an aging society. As a product of the new century, the network is closely related to people’s basic ne-cessities of life. As an important part of social groups, the elderly are also closely linked with the rapid development of the network. The use of the Internet by the elderly has a non-negligible im-pact on their life satisfaction. It is of great significance to analyze the use of the Internet by the el-derly to improve the life satisfaction of the elderly. Based on this, this paper uses Stata software to complete the two-category Logistics regression analysis, and uses the data of CGSS2018 to analyze the influencing factors and transmission mechanism of the elderly’s Internet use on their life satis-faction, further explores the specific influencing factors of the elderly group’s use of the Internet, and analyzes how to actively guide the elderly to use network services correctly and effectively in the intelligent travel big data environment under the background of epidemic normalization. From the two aspects of pension services and enterprises, this paper hopes to provide Internet+ pension services that meet the needs of the elderly for Internet use in terms of quality and quantity in the future, and puts forward countermeasures and suggestions that conform to the reality of Chinese society.