双向资源获取对创意企业数字化转型的影响机制研究——基于跨界搜索和吸收能力的链式中介效应

Research on the Influence Mechanism of Bidirectional Resource Acquisition on Digital Transformation of Creative Enterprises—The Chain Mediation Effect Based on Boundary-Spanning Search and Absorptive Capacity

摘要: 基于创意企业受到严重资源约束与能力刚性的现实，本文构建了“资源–能力”研究框架，研究创意企业通过双向资源获取实现数字化转型的有效途径。通过对314家企业进行问卷调查，利用线性回归模型与结构方程模型实证分析资源获取行为与数字化转型之间的关系，研究发现：1) 资源拼凑或资源动员等获取行为正向影响创意企业数字化转型。2) 跨界搜索与吸收能力对创意企业数字化转型具有正向影响。3) 跨界搜索与吸收能力在资源拼凑与数字化转型之间的正向链式中介效应成立，但在资源动员与数字化转型之间并不成立。在此基础上，本文进一步在资源获取、能力构建以及两者协同方面提出了相关建议。

Abstract: Based on the reality that creative enterprises are subject to serious resource constraints and rigid capabilities, this paper constructs a “resource-capability” research framework to study the effective ways for creative enterprises to realize digital transformation through two-way resource acquisition. By conducting a questionnaire survey on 314 enterprises, the linear regression model and structural equation model were used to empirically analyze the relationship between resource acquisition behavior and digital transformation. The results show that: 1) Resource acquisition behavior, such as resource patching or resource mobilization, positively affects the digital transformation of creative enterprises. 2) Cross-boundary search and absorptive capacity have a positive impact on the digital transformation of creative enterprises. 3) Cross-boundary search and absorptive capacity have a positive chain mediation effect between resource patchwork and digital transformation, but not between resource mobilization and digital transformation. On this basis, this paper further puts forward some suggestions on resource acquisition, capacity building and the synergy between them.