考虑企业社会责任与回收质量的闭环供应链回收及定价决策

Recycling and Pricing Decision of Closed Loop Supply Chain Considering Corporate Social Responsibility and Recycling Quality

摘要: 本文构建了制造商主导并且进行企业社会责任投入的多级闭环供应链，在考虑废旧产品回收质量存在差异的基础上研究了集中决策、分散决策下不同回收模式对于废旧产品回收质量及供应链主体利润的影响。研究表明，制造商进行企业社会责任的投入有利于废旧产品回收质量的提升；无论在哪种回收模式下，随着制造商企业社会责任投入程度的不断增强，产品的零售价格会逐渐下降，从而有助于刺激市场需求，制造商的总利润、零售商的利润及系统的总利润均会有显著提升，但是会损害制造商自身的经济利润；从回收渠道选择角度考虑，制造商选择零售商回收模式效果最优。

Abstract: This paper constructs a multi-level closed-loop supply chain dominated by manufacturers and invested in corporate social responsibility (CSR), and studies the impact of different recycling modes on the recycling quality of waste products and the main profits of the supply chain under centralized decision-making and decentralized decision-making based on the consideration of the differences in the recycling quality of waste products. The research shows that the manufacturer’s CSR investment is conducive to improving the quality of waste product recycling. No matter in which recycling mode, with the increasing CSR input of manufacturers, the retail price of products will gradually decline, which will help stimulate market demand. The total profits of manufacturers, retailers and the total profits of the system will be significantly improved, but will damage the economic profits of manufacturers themselves with the increasing CSR input. From the perspective of recycling channel selection, it’s best for manufacturer to choose the retailer for recycling.