经管类虚拟仿真实验系统学习效果分析——基于AHP-结构熵权法

Analysis of the Learning Effect of Virtual Simulation Experiment System in Management Education: Based on AHP-Structural Entropy Weight Method

摘要: 本文针对已有虚拟仿真系统评价指标体系指标权重确定方法单一的问题，采用层次分析法和结构熵权法分别计算学生和专家的权重，并进行组合赋权。将学生体验与专家意见相结合，给出了更为客观、准确的经管类虚拟仿真实验系统学习效果评价体系及指标权重。通过S大学经济管理学院市场营销虚拟仿真实验平台进行实例检验。研究成果为虚拟仿真实验系统的进一步开发提供了科学参考。

Abstract: Addressing the issue of the single method for determining the weight of the evaluation index sys-tem for existing virtual simulation systems, the Analytic Hierarchy Process (AHP) and Structural Entropy Weight (SEW) methods are used to calculate the weights of students and experts, separately, which are then combined for weighting in this paper. By combining student experiences with expert opinions, a more objective and accurate evaluation system and index weight for learning outcomes of virtual simulation experiments in business management have been proposed. Using the above-mentioned method, an evaluation was conducted on the learning outcomes of the market marketing virtual simulation experimental platform of the School of Economics and Management of S University. The results provide a scientific reference for the further development of virtual simulation experimental systems.