智能手表造型设计的感性评价研究

Perceptual Evaluation of Smart Watch Styling Design

摘要: 随着移动技术的发展，智能手表越来越普及，逐渐成为一些人生活中不可缺少的产品。为了研究消费者对智能手表造型设计的感性评价，选出市面上具有代表性且造型差异明显的15种智能手表，提取其造型作为样本，筛选9个正向感性评价词汇，以调查问卷的形式对智能手表造型设计进行感性评价调查。再将调研结果用SPSS26.0软件进行因子分析，提取出3个因子：气质因子、潮流因子和品味因子，并以此得出15款智能手表的综合得分。结果反映出造型样式对智能手表的整体感性印象影响较大，对智能手表的造型设计具有一定的指导意义。

Abstract: With the development of mobile technology, smart watches are becoming more and more popular and gradually becoming an indispensable product in the lives of some people. In order to study consumers’ perceptual evaluation of smart watch styling design, 15 representative smart watches with obvious shape differences on the market were selected, their shapes were extracted as samples, 9 positive perceptual evaluation words were screened, and the perceptual evaluation of smart watch styling design was investigated in the form of a questionnaire. The survey results were then analyzed by SPSS26.0 software, and three factors were extracted: temperament factor, trend factor and taste factor, and the comprehensive scores of 15 smart watches were obtained. The results reflect that the styling style has a great influence on the overall perceptual impression of the smart watch, which has certain guiding significance for the shape design of the smart watch.