技术创新与商业模式创新耦合协调关系研究——以360公司为例

Research on the Coupling and Coordination Relationship between Technology Innovation and Business Model Innovation—Taking 360 Company as an Example

摘要: 创新驱动是企业开展创新活动的源动力，企业技术创新与商业模式创新作为企业创新生态系统的两个关键子系统，两者的协同互动将对企业盈利与可持续发展产生重要影响。本文以耦合关系作为切入点，选取360公司作为研究对象，运用超效率SBM模型及熵值法分别对企业技术创新效率与商业模式创新发展水平进行测算评价，并采用耦合协调度模型对技术创新与商业模式创新耦合协调关系进行了实证分析，最后基于研究结果针对性地给出对策建议，以期能够为企业技术创新与商业模式创新协同发展提供一定的参考与借鉴。

Abstract: Innovation drive is the driving force for enterprises to carry out innovation activities. Enterprise technology innovation and business model innovation are two key subsystems of the enterprise in-novation ecosystem. The synergistic interaction between the two will have an important impact on enterprise profitability and sustainable development. This paper takes the coupling relationship as the entry point, selects 360 Company as the research object, uses the super-efficiency SBM model and the entropy value method to measure and evaluate the technological innovation efficiency and business model innovation development level of enterprises, and uses the coupling coordination model to evaluate the technological innovation and business model. Empirical analysis of business model innovation coupling coordination relationship. Finally, based on the research results, coun-termeasures and suggestions are given in order to provide some reference and reference for the coordinated development of enterprise technology innovation and business model innovation.