电影海报《长津湖之水门桥》的视觉语法分析

Visual Grammar Analysis of the Movie Poster The Battle at Lake Changjin II

摘要: 电影海报融合了文字、图片、色彩和布局等多种元素，不仅展示了独特的视觉效果和美感，而且还高度概括了电影的主题和风格，具有丰富的内涵。本文采用定性分析法，将Kress与Van Leeuwen的视觉语法理论作为理论框架，并分别从再现意义、互动意义以及构图意义三个维度对电影《长津湖之水门桥》的宣传海报进行视觉语法分析，探讨该电影的宣传海报是如何通过图像、色彩、文字等元素体现人物关系及电影主题并达到宣传效果。

Abstract: Movie posters combine various symbols such as language, images, colors and layout, presenting not only unique visual effects and aesthetic impact, but also highly condensed the theme and style of the movie, containing profound significance. Based on the visual grammar theory of Kress and Van Leeuwen，this article uses qualitative analysis to analyze the visual grammar of the promotional poster of the movie The Battle at Lake Changjin II from three dimensions: reproduction meaning, interactive meaning and composition meaning. It explores how the promotional poster of the movie reflects the relationship between characters and the movie theme through elements such as images, colors and text, and achieves promotional effects.