从文本到影视：吕洞宾形象嬗变及设计启示

From Text to Film and Television: The Evolution of Lyu Dongbin’s Image and Its Design Inspiration

摘要: 影视剧中吕洞宾的形象创作是有迹可循的，他们均以过往不同的文学形式为蓝本，在保留部分形象特点的同时，进行现代化设计从而形成符合时代环境的新影视艺术形象。本文从经典文本《东游记》出发，结合影视剧对吕洞宾的视听造型、性格特点、人物关系演变进行分析，归纳其多元化、世俗化、个性化及娱乐化的显性特质。吕洞宾形象嬗变的动因有时代变迁下人物自我性情的完善、角色塑造时文本与媒介互文关系的达成，以及价值观念传承与文化认同强化。

Abstract: Lyu Dongbin’s image creation in the film and television plays has traces to follow. They are based on different literary forms in the past. While retaining some image characteristics, they carry out modern design to form a new film and television art image in line with the era environment. Starting from the classic text “Journey to the East”, this paper analyzes Lyu Dongbin’s audio-visual appearance, personality characteristics, and character relationship evolution in combination with film and television plays, and summarizes his dominant characteristics of diversification, Secularization, personalization, and entertainment. The motivation for Lyu Dongbin’s image evolution include the improvement of the characters' self temperament under the changing times, the achievement of the intertextual relationship between text and media when shaping, as well as the inheritance of values and the strengthening of cultural identity.