长江文化公园湖北段旅游流网络结构分析

Analysis of the Tourism Flow Network Structure of the Hubei Section of the Yangtze River Cultural Park

摘要: 基于社会网络分析法与GIS空间分析法，提取马蜂窝网站2011~2022年相关游记数据，以长江文化公园湖北段内56个代表性景点为节点，利用Gephi、Ucinet及ArcGIS构建旅游流网络并分析其网络结构特征。结果表明：1) 总体网络分布不均匀，密度较低，仅为0.066；旅游流网络呈现东西向为底北向为尖的三角形结构，旅游流集中分布于三角形内部；2) 整体网络呈现出较为明显的核心–边缘结构，核心区域与边缘区域冷热差异显著；3) 景点可分为8个子群，各子群间联系稀松，子群内部联系相对紧密；4) 单目的地节点占比35.6%，数量较多。基于以上分析，长江文化公园在湖北段的建设应在把握好重大资源的同时充分挖掘中小型资源潜力，加强省内旅游网络连通度，充分发挥重要节点的承转能动性，通过廊道等方式串联带动各区域景点协调发展。

Abstract: Based on the social network analysis method and GIS spatial analysis method, we extracted the relevant travelogue data from 2011 to 2022 from the Hornet’s Nest website, and took 56 representative attractions within the Hubei section of the Yangtze River Cultural Park as nodes, and constructed the tourism flow network and analyzed its network structure characteristics by using Gephi, Ucinet and ArcGIS. The results show that: 1) the overall network distribution is uneven, the density is low, only 0.066, and the tourism flow network presents a triangular structure with the east-west direction as the bottom and the north direction as the tip; 2) the overall net-work presents a more obvious coreedge structure, the core area and the edge area have significant; 3) the attractions can be divided into 8 subgroups, with sparse connections among the subgroups and relatively close connections within the subgroups; 4) single-destination nodes account for 35.6%, which is a high number. Based on the analysis, the construction of the Yangtze River Cultural Park in Hubei section should grasp the major resources while fully exploiting the potential of small and medium-sized resources, strengthen the connectivity of the provincial tourism network, and give full play to the bearing and transfer dynamics of important nodes, and drive the coordinated development through corridors and other means of tandem.