符号学视角下的畲族服饰与文化认同

Costume and Cultural Identity of She Nationality from the Perspective of Semiotics

摘要: 畲族传统服饰以其独特的形制和工艺成为族群认同的载体。通过文献梳理，以让•鲍德里亚消费符号学和文化认同论为切入点，归纳畲族服饰在手工艺、服饰文化等方面呈现出的符号特征及其承载的族群文化认同。认为畲族传统服饰在技术性、消费性视野中存在着符号化现象。

Abstract: The traditional dress of She nationality has become the carrier of ethnic identity with its unique shape and craft. Through literature review, taking Jean Baudrillard’s theory of consumption semiotics and cultural identity as the starting point, this paper summarizes the symbolic characteristics of She nationality clothing in handicraft, clothing culture and other aspects and the ethnic cultural identity it carries. It is believed that the traditional clothing of She nationality has the phenomenon of symbolization in the view of technology and consumption.