基于模因理论与AIGC技术的文创设计研究

Research on Cultural and Creative Design Based on Memetics Theory and AIGC Technology

摘要: 目的：以模因理论为理论基础，探讨生成式人工智能AIGC (Artificial Intelligence Generated Content)技术在文创设计中的应用与价值。本文旨在为文创设计领域提供新的视角和思路，促进文化创意产业的发展与繁荣。方法：利用文献研究法分析了模因理论与AIGC技术的基本概念和特征，阐述了模因在文化传播中的作用和机制，介绍了AIGC技术的主要类型和AIGC技术在生成式文创设计中的优势和挑战。应用模因理论对输入AIGC所需提示词进行分析、重组。构建了基于模因理论与AIGC技术的文创设计策略。结果：通过设计策略进行设计实践，展示了模因理论结合AIGC技术在文创设计中的具体运用和创新效果。结论：将模因理论与AIGC技术相结合，有助于提高文创设计过程中的设计效率以及文创产品与文化的贴合性。

Abstract: Objective: Based on the memetics theory, this study explores the application and value of Artificial Intelligence Generated Content (AIGC) technology in cultural and creative design. This study aims to provide new perspectives and ideas for the field of cultural and creative design, and to promote the development and prosperity of the cultural and creative industries. Methods: By employing a literature review approach, the study analyzes the basic concepts and characteristics of memetics theory and AIGC technology. It elucidates the role and mechanism of memes in cultural communication and introduces the main types of AIGC technology, as well as the advantages and challenges of AIGC technology in generative cultural and creative design. The study applies memetics theory to analyze and recombine the prompt words required for AIGC input, and constructs cultural and creative design strategies based on memetics theory and AIGC technology. Results: Through the implementation of these design strategies in practical applications, the study demonstrates the specific applications and innovative effects of combining memetics theory with AIGC technology in cultural and creative design. Conclusion: The integration of memetics theory and AIGC technology contributes to improving the design efficiency in the cultural and creative design process, as well as enhancing the alignment between cultural and creative products and the cultural context.