UI设计伦理问题的实证分析

An Empirical Analysis of Ethical Issues in UI Design

摘要: 数字经济时代，电子商务蓬勃发展，在现阶段电子商务平台UI设计中，存在着一些有悖伦理的交互设计，这些设计正以一种使用者无意识或浅意识的效果损害用户的权益。以中国电子商务平台“P平台”为例(P平台为代称)，课题组基于用户角色的体验式研究，认为该平台中存在符合暗黑模式特征的UI设计并具有新的表现；利用应用商店用户评价进行文本分析后发现该平台中可能含有已被用户识别的暗黑模式；在进行大范围问卷调查及其回收后的数据分析后，证实P平台暗黑模式的存在，且具有区别于国外现有模式的“新演化”；同时构建线性回归模型，发现P平台UI设计暗黑模式“新演化”在用户认知与关切方面影响更大。

Abstract: In the era of digital economy, e-commerce is booming, and in the UI design of e-commerce platforms at the present stage, there are some unethical interaction designs, which are harming the rights and interests of users with the effect of unconsciousness or shallow consciousness of users. Taking the Chinese e-commerce platform “P platform” as an example (P platform is a surrogate), based on the experiential research of user roles, the research group believes that there are UI designs that conform to the characteristics of the dark patterns and have new manifestations in this platform; after textual analyses of the user evaluations of the application shop, it is found that this platform may contain the dark patterns that have been recognised by the users; after conducting a large-scale questionnaire survey and analysing the recovered data, the existence of dark patterns in P platform is confirmed, and there is a “new evolution” which is different from the existing patterns in foreign countries; at the same time, a linear regression model is constructed, and it is found that the “new evolution” of the dark mode of UI design of P platform has a greater impact on the user’s perception and concern.