纸上生花——徐州剪纸在包装设计中的应用研究

Flower on Paper—Research on the Application of Xuzhou Paper Cuttings in Packaging Design

摘要: 本文以徐州剪纸为研究对象，从徐州剪纸的历史渊源、意象取材、创作手法方面，具体阐释这种民间艺术形式所具备的多重美学价值，及其包装设计关联性。本文指出了徐州剪纸的现代包装设计应用三大原则，并从形的借代、意的融合、韵的重组三个层面，深入探讨徐州剪纸的现代包装设计应用策略。

Abstract: Taking Paper Cuttings in Xuzhou as the research object, this paper explains the multiple aesthetic values of this folk-art form and the relevance of packaging design from the aspects of the historical origin, image materials, and creative techniques of Paper Cuttings in Xuzhou. This paper points out the three principles of modern packaging design application of Paper Cuttings in Xuzhou and discusses the application strategy of modern packaging design of Paper Cuttings in Xuzhou from three aspects: the metonymy of form, the integration of meaning, and the reorganization of spirit.